FRIENDLY DENTAL GROUP
Friendly Dental Group
Friendly Dental Group is one of the largest and fastest-growing dental practices in the Carolinas. They provide high-quality yet affordable oral care solutions for the entire family. They pride themselves with professional and experienced dentists who ensure fast, safe, and effective dental treatments. Their aim is to help patients achieve their dental goals in a pleasing and rewarding experience.
SEO Results
Our SEO campaign for Friendly Dental Group helped each of their locations to appear on the 1st page of Google and the local 3-pack search. The SEO results for this campaign provided a huge impact on the website’s visibility in terms of (data for 2018 will be updated soon):
- Total traffic from 3,773 in September 2016 to 108,199 by the end of 2017
- Booked appointments from zero in September 2016 to 2,686 by the end of 2017
- The 1st position ranking was only 5 in September 2016 which improved to 217 in 2017 and increased to 598 in 2018
Organic Clicks, LLC continues to boost https://friendlydentalgroup.com/ website’s visibility while converting online traffic to new and returning patient appointments. These types of SEO results can happen to you, too!
THE PROBLEM
SEO is one of the most advanced digital marketing modality that monitors and improves the online visibility of a website. This process involves increasing the quality and quantity of traffic to your website through natural and organic search results.
There are many SEO challenges that can adversely impact the site’s ranking in search engines. These challenges can cause poor website visibility and online traffic drops.
The problem arises when a website is unable to get new customers because they are not visible in the search engines when their customers are searching for their services. When Organic Click, LLC started working with Friendly Dental Group about 2 years ago, the website had very low online visibility and traffic.
When we started in September 2016, Friendly Dental Group didn’t have any analytics set up on their online properties. They had no idea how their current online marketing strategies were performing. We installed all analytical codes to be able to track marketing performance based on what we were prepping to execute.
Organic Clicks, LLC created a digital marketing campaign for Friendly Dental Group that aimed to boost website visibility, enhance online traffic, and drive new patients through their doors.
As a quick overview, we greatly improved the website traffic for Friendly Dental Group’s website in a span of 1 year. The total website visits were 21,905 in Q4 of 2016, which increased by 83% comparing Q4 of 2017 with 41,173 views.
The paid search Ads alone drastically increased website visits by 282% in Q4 of 2017 compared to Q4 of 2016. Now that booked appointments and phone calls from Google and other marketing channels could be tracked, appointments increased by 244% in Q4 2017 vs. Q4 2016 and total website phone calls increased by 29% in Q4 2017 vs. Q4 2016.
THE SOLUTION
Organic Clicks, LLC launched an SEO campaign for Friendly Dental Group that was designed to increase the quality and quantity of online traffic of the website to convert into patients. Friendly Dental Group has over 20 location across North and South Carolina. One problem was that they had a different website for all 20 locations, which wasn’t the best strategy for a multiple location business.
Our SEO campaign aimed to consolidate the authority of all these websites into one. This way we were able to increase the authority of friendlydentalgroup.com by creating designated landing pages for all locations on their main website.
The factors considered in helping website visibility and online traffic are keyword positions, natural and organic traffic, new and returning users, and CTR. The type of device used in searching was also monitored in this campaign. Friendly Dental Group’s website was optimized for desktop AND mobile searches to ensure page speed provided the best user experience for these types of searches. If your website doesn’t load 4% or faster, your customer is moving on to the next business.
The consolidation of over 20 locations into 1 website helped each location to appear on the first page of Google and the local 3-pack. For example, by consolidating all locations to the main website, Friendly Dental Group of Kannapolis is now 1st in the organic search results and 1st in the local 3-pack when searching for “dentist in kannapolis nc.” Each location is now ranking on the 1st page of Google and at the top of the local 3-pack.
After ranking each location at the top of Google, the next step was to help them dominate the local search landscape by utilizing Google Ads, social media marketing, reputation management, and etc.
THE RESULTS
With our SEO campaign, for example, Friendly Dental Group of Rock Hill now ranks #1 in Google compared to being on the 5th page of Google back in 2016 before we started working with them. Another example is for the keyword “dentist charlotte nc,” Friendly Dental Group of Charlotte and Friendly Dental Group of University now appears on the first page of Google ranking in the 5th and 6th positions respectively. This was a huge leap from when they ranked on the 6th and 7th page back in September of 2016.
Our SEO campaign helped the website increase new website visitors by 38% and increase 30% in returning visitors for January to August 2018 compared to the same period in 2017. Booked appointments have increased in volume with only 321 bookings in Q4 of 2016 to 1,105 bookings in Q4 of 2017, which is a 244% increase. We will have a comparison update on this important KPI when 2018 has ended so we can compare 2017 against 2018.
For the #1 position for keyword ranking has immensely increased by 268% from Q4 of 2016 to compared to Q4 of 2017. For the top 10 keyword rankings, Friendly Dental Group has seen an increase from only 19 in September 2016 to 1,622 in 2017 and to 4,024 in 2018 so far (data for 2018 as of 10-31). Total keyword rankings has increased by 224% from Q4 2016 compared to Q4 2017, and already by 86% in 2018 (data for 2018 as of 10-31) compared to 2017.
Organic Clicks, LLC will continue to boost website visibility and enhance online traffic for Friendly Dental Group. It is about time that your website goes to the 1st page of the search engines so that you can grow your business exponentially like we did for Friendly Dental Group. Let us help you achieve your SEO goals. Contact us to learn more!
LIKE & SHARE THIS PROJECT:
FRIENDLY DENTAL GROUP MANAGER SAY:
GET A FREE QUOTE
OUR PORTFOLIO
OUR AWESOME WORKS
MORE THAN 1000 SATISFIED CUSTOMERS
Joy Politis
“Lamar provides attentive customer service. He is quick to respond to messages and is always patient when answering questions and delivering information. Thanks, Lamar!!”
Usman Ahmad
“Lamar and everyone at Organic Clicks has been absolutely terrific! I have been working them for approximately 2 months now and they have met and exceeded all of my expectations. Lamar has worked very close with me and my staff to tailor an affordable online marketing campaign specific for our small office. He is always available! I literally get responses to my emails immediately, even on weekend mornings which I can appreciate as a small business owner. Although I have only been working with Organic Clicks for a short period now, I can say without a doubt they will make a large impact on my business.”
Brendan Waiters
“Organic Clicks has been awesome for our business. They’ve helped us with our website, SEO, social media, advertising, etc. It’s been an enormous help not having to worry about and do this ourselves. Highly recommend!”
Brendan Waiters
“Organic Clicks helped my company redesign the website, and gave us the advice to send our traffic through the roof. This company gets the job done, and they do it better than any previous company we have worked with.”
Scott Coggins
“Lamar and his team have done a great job on my company’s website. I signed on with them almost two years ago and there have been significant improvements, including an increase in sales. They know what they’re doing, they communicate clearly and deliver what’s promised. I highly recommend.”
Deona Frierson
“Working with Lamar was absolutely great. Lamar and his team developed a site for us that exceeded our expectations. We are highly pleased with the usability and functionality of our site. Lamar was readily available throughout the entire process. We needed an update to our previous site quickly as new clients started using the site. Organic Clicks updated their standard practice to make sure we had a site that was functional and presentable to our newly acquired customers. I encourage everyone to give them a try.”
Scott Johnson
“I refer all of my clients to Organic Clicks. Combined with their skill and knowledge in online marketing and organic ranking, their ability to tailor fit that to any size business is a huge plus.”
Chris Morris
“We really appreciate the attention to detail that Organic Clicks has brought to the SEO portion of our business. As a small business owner, we know how important SEO is yet it gets short-shift in a busy day. We’re confident that Organic Clicks is taking care of things, and has our best interest at heart. Have recommended them to many others.”
Tonya Baskerville
“The Organic Clicks team was a much needed addition to our own team. They are highly qualified, communicative and detail oriented- the perfect fit for us at this time in our business venture. Would highly recommend and have to others for their SEO needs. Thank you for everything thus far Organic Clicks and look forward to a successful continued partnership!”
MORE THAN 1000 SATISFIED CUSTOMERS
Joy Politis
“Lamar provides attentive customer service. He is quick to respond to messages and is always patient when answering questions and delivering information. Thanks, Lamar!!”
Usman Ahmad
“Lamar and everyone at Organic Clicks has been absolutely terrific! I have been working them for approximately 2 months now and they have met and exceeded all of my expectations. Lamar has worked very close with me and my staff to tailor an affordable online marketing campaign specific for our small office. He is always available! I literally get responses to my emails immediately, even on weekend mornings which I can appreciate as a small business owner. Although I have only been working with Organic Clicks for a short period now, I can say without a doubt they will make a large impact on my business.”
Brendan Waiters
“Organic Clicks has been awesome for our business. They’ve helped us with our website, SEO, social media, advertising, etc. It’s been an enormous help not having to worry about and do this ourselves. Highly recommend!”
Brendan Waiters
“Organic Clicks helped my company redesign the website, and gave us the advice to send our traffic through the roof. This company gets the job done, and they do it better than any previous company we have worked with.”
Scott Coggins
“Lamar and his team have done a great job on my company’s website. I signed on with them almost two years ago and there have been significant improvements, including an increase in sales. They know what they’re doing, they communicate clearly and deliver what’s promised. I highly recommend.”
Deona Frierson
“Working with Lamar was absolutely great. Lamar and his team developed a site for us that exceeded our expectations. We are highly pleased with the usability and functionality of our site. Lamar was readily available throughout the entire process. We needed an update to our previous site quickly as new clients started using the site. Organic Clicks updated their standard practice to make sure we had a site that was functional and presentable to our newly acquired customers. I encourage everyone to give them a try.”
Scott Johnson
“I refer all of my clients to Organic Clicks. Combined with their skill and knowledge in online marketing and organic ranking, their ability to tailor fit that to any size business is a huge plus.”
Chris Morris
“We really appreciate the attention to detail that Organic Clicks has brought to the SEO portion of our business. As a small business owner, we know how important SEO is yet it gets short-shift in a busy day. We’re confident that Organic Clicks is taking care of things, and has our best interest at heart. Have recommended them to many others.”
Tonya Baskerville
“The Organic Clicks team was a much needed addition to our own team. They are highly qualified, communicative and detail oriented- the perfect fit for us at this time in our business venture. Would highly recommend and have to others for their SEO needs. Thank you for everything thus far Organic Clicks and look forward to a successful continued partnership!”