Local SEO Video: Google Ads for Small Businesses

Get New Customers & Developing your Brand with Google Ads

 

Here is a Local SEO video that I created a few months ago to help local businesses, such as; dentists, doctors, therapists, physicians, and etc. get more new customers and drive brand awareness with Google Ads. Google Ads can be beneficial for those local businesses that are brand spanking new or have been around for awhile.

 

Google Ads allow you to show up at the very top of Google because you are paying Google for that position. For new local businesses, getting in front of your targeted customers at the top of Google is VERY important! If you are a new business and you just created a website, guess what? You won’t show up in Google just yet. It will take some time with consistent and quality effort to get you to the top.

 

Like most businesses, you have tons of competitors who have been consistently promoting their business online to generate the most leads and sales. Therefore, Google Ads can get you to the top tomorrow. This can drive visibility, brand awareness, and leads because you are showing up at the top.

 

For a more established business, Google Ads will play a different role. If you are already ranking at the top and just want to dominate the market for all types of keywords that your targeted audience is searching for within Google, Google Ads can allow your business to do just that.

 

Here is the video and transcribed version, enjoy!

 

Local SEO Video Transcription

 

Video Transcript Start

 

What’s up everyone?

 

My name is Lamar. I am the Founder of Organic Clicks, a local SEO company here in Charlotte North Carolina. This is local SEO Episode Number 11 and today, we’re going to discuss why a local business should use Google Ads.

 

Okay so what are Google ads?

 

Pretty simple, so if you go to Google and you search for anything and you see those ads like you see in this image to the left at the top. You’ll see ads there and those are Google ads. And Google ads show up in their search results and then also through the Display Network. And we’ll talk about the Display Network and what the Display work is momentarily.

 

But if you also look… if you’re a local business and you look at this image on the right. This is the local 3 pack. So when you’re searching Google and you see the ad in this image to the left at the top then right below that, you see the map.

 

And in the map, there’s three listings and at the top Google is now showing Ads there as well.

 

 

So where else are Ads in the Google search results?

 

So they’re also at the bottom of the search results. So if you see where you can… you know if you go to the very bottom of Google and you see where you can click on. You know page 2, 3, 4, 5, and so forth. You’ll see ads at the very bottom of the search results.

 

 

And what this tells you is Google is wanting to make a lot of money. So Ads are taking up the entire search results landscape. So you get them at the top, you got them in the local pack, and we also have them at the bottom. So it’s important if you’re going to utilize Google Ads, you understand how to optimize them.

 

So I’m not going to go into immense detail about how to optimize an entire Google AdWords campaign as that would take a lot of time. But the main idea is surrounded around keywords.

 

So if you’re creating an ad, you wanna make sure it’s relevant to the keyword that the users searching for and that you’re targeting for your ads. Also your landing page needs to be relevant to that keyword. So if you look at the image on the right here where it says “quality score is five out of ten” and then look at the image at the very bottom left where it says “quality score is 10 out of 10”.

 

 

These are scores assigned to your ads based on their performance and their relevancy and many other factors. But you wanna make sure you have a high rating because if you have a high quality score rating, what happens is the cost per click for a specific keyword doesn’t cost you as much.

 

So how much you’re paying Google every time someone clicks on that keyword is going to be lower if your quality score is high. And the reason why is because Google wants to show relevant ad copies for specific keywords that users are targeting.

 

They will show some that are not as relevant, but still in the same general sense. But they’re gonna charge you more for it. So you want to make sure your quality score is high and then parts of that is really optimizing the landing page and making sure that your ad copy in your campaign is relevant to those keywords.

 

You know we had a client that we looked in their portfolio of their Google AdWords campaign and they had one ad group with a list of all their dental treatments. And what we did was we segmented that out by dental treatment and then each ad group was different.

 

So for example, one ad group was for general dentistry, one was for cosmetic, one was for Medicaid, one was for emergency, and so forth. And each ad group was specific to those keywords and they were not all mixed together. And this definitely helped increase the quality score for their campaign which ultimately led into more visibility for their brand and more customers.

 

All right so now you may ask, “why should you use Google Ads; their ads, right?”

 

Yeah their ads, but the cool thing about Google ads is you can… you’re going to increase your website traffic almost instantly if you’re doing it right. And then you can get in front of your targeted customers exactly when they’re looking for you. I mean timing is key.

 

So when they’re looking for you, you wanna make sure you’re showing up and you can also just narrow your search for those targeted customers. And part of that is you can say, “I only want my ad to show when this customer is say five miles from my business.”

 

And you can really get a narrow focus down to the “T” to when that user is searching for your target keywords and where they’re located. So you can really have a targeted focus on the audience that you’re seeking to click on your ads.

 

Why should use Google Ads?

 

So I mentioned this earlier. So display; the Display Network. So it’s pretty cool where if a user clicks on your Ad via Google and they have raised their hand that they are interested in your services, you showed up when they were searching for your targeted keyword. But let’s say they didn’t take an action. They didn’t do anything. They didn’t call you.

 

If you have lead marketing set up via Google ads through the Display Network, what’ll happen is anytime they go into another website, they will still see your ad. It can be a irrelevant website. They can just be browsing the internet.

 

The cookies of the browser will trigger your ad through the Display Network to show your ad to them everywhere they go. And it’s pretty cool because it’ll follow them around. And what this does is this is continual brand awareness which is pretty cool.

 

You can control your budget. So if you say, “Hey, I only wanna spend this much money for Google Ads per day or per week or per month.” You can set that budget and it’s very flexible. You can pause it. You can pause Google ads when you like and then you can resume them when you like.

 

And the cool thing about all this is you can really measure your performance and see valuable impacts that Google Ads is having on your business in terms of conversion and click-through rate and so forth.

 

And you can really just dive deep into your Google Ads and say, “Okay this ad is performing well. It has a high click-through or this specific extension is performing well or this one isn’t. This ad is getting more visibility because it has a higher quality score.”

 

There’s a lot of ways to measure. But if you think about other marketing strategies, you don’t always get this kind of insight on the performance of how customers are taking action. A lot of other marketing channels, it can be unclear sometimes even though it’s working. But Google AdWords really gives you a super in-depth insights of what’s working, what’s not working and it’ll allow you to adjust based on that.

 

But I hope that was useful information. If you’re a local business and you’re just looking for more brand awareness, more sales. You can compete with your competition because everybody’s on the same playing field at this point.

 

If you are a new business and the competition is pretty thick with your industry and the keywords are difficult to rank for, it’s gonna take some time. It’s gonna take some consistent effort with SEO. But if you use paid ads with Google, you can really make an immediate impact obviously if you have a consistent budget for it.

 

But you can really, really increase your sales and also just outlast your competition. So I hope this was helpful. This was week 11 or episode 11. If you have any questions on Google ads, don’t hesitate to reach out to me. Thank you guys for listening and I will see you next week.

 

Video Transcript End

 

If you are looking for a SEO or Paid Search company in Charlotte, don’t hesitate to contact us at https://organiclicks.com/contact/ or call 704-288-4645!

 

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